Merkur Gaming consolidates sales activities
Future management of all global sales activities from its Lübbecke HQ
The Gauselmann Group generates around 60 per cent of its revenues in other European countries and beyond. Most of this business is achieved by its international sales and development brand Merkur Gaming.
In order to consolidate and expand this success over the long term, the company needs to introduce stringent processes and synergies that will enable it to leverage the full potential of the sales force. The Gauselmann Group therefore intends to coordinate the management of all global sales activities from its Merkur Gaming headquarters in Lübbecke in future.
As a consequence of the restructuring, the German company headquarters will be in charge of the administration of the sales activities in North and South America going forward. Unfortunately, this also means letting go some staff at the former head office in Miami who are not part of the sales or technical support teams.
The restructuring measures will not affect the company-owned Sunshine Games development studio based in Las Vegas, which will continue to develop attractive games content for the Gauselmann Group.
Merkur Gaming is the international sales and development brand of adp Gauselmann GmbH based in Lübbecke (North Rhine-Westphalia), Germany. In 2019, the business volume of the Gauselmann Group exceeded EUR 2.6 billion. The group currently employs about 14,000 people. Within the group, Merkur Gaming is responsible for the development and sales of gaming and casino slot machines, as well as video lottery terminals (VLT) and server-based gaming systems (SBG) for international markets. All Merkur Gaming products are exclusively developed and manufactured by adp Gauselmann GmbH in Lübbecke. The DIN EN ISO 9001:2015 certifications of adp Gauselmann GmbH for development, production and sales, as well as the development division of Merkur Gaming, guarantee the highest quality.
