MERKUR sun shines over Warsaw
Merkur Sportwetten invests in Totolotek
The Polish sports betting provider Totolotek S.A. has been part of Merkur Sportwetten GmbH since April of this year. The association between the two companies will now also become visible to the public: Totolotek is being extensively rebranded and will offer the Merkur range of products.
“Totolotek is one of the most renowned sports betting providers in Poland. By integrating Totolotek into our company structure, we want to further advance its success and sustainably strengthen its position in the market. We are convinced that we will succeed in doing this with our innovative products and by drawing on our experience and financial strength”, explains Niko Steinkrauß, Managing Director of Merkur Sportwetten.
The first Totolotek betting shops in Warsaw are already shining in a new splendour – with the laughing MERKUR sun as a widely visible trademark. The shops were not only renovated and rebranded, but were also fitted out with high-quality “Made in Germany” betting terminals. All of the other Totolotek stationary points of sale will be modernised accordingly in the next few months.
Totolotek’s online presence has also been revamped so that Merkur sports betting can be experienced any time and any place. The www.totolotek.pl website was switched over to the technically mature system platform of the parent company and given a completely new design. The highlight of the new website is its user interface. It is clearly laid out and intuitive to use, allowing bets to be placed quickly in an uncomplicated way. All of the betting options can also be called up conveniently and securely using the Totolotek app for Android smartphones.
“Such an extensive modernisation as the one undergone by Totolotek has never before taken place in the Polish sports betting market! The great commitment of our parent company is paying dividends: The response from our customers is overwhelming, both in the betting shops and online”, says Adam Lamentowicz, CEO of Totolotek.
All Totolotek stationary points of sale will be branded in the new Merkur look in time for the European Football Championship in 2020 and all system changes will be fully implemented by then.
Totolotek has been well-established in the Polish sports betting market for almost 30 years and is one of the top-three omni-channel betting companies in Poland. It markets its diverse sports betting offering both via its more than 260 stationary points of sale as well as online via its homepage and mobile app. Totolotek currently has a workforce of 560 employees.
Merkur Sportwetten GmbH is a subsidiary of the Gauselmann Group and joins together the Group’s entire sports betting business. This includes the Cashpoint Solutions betting agent as well as the sports betting brands XTiP (Germany), Cashpoint (Austria and Denmark), Betcenter (Belgium) and Totolotek (Poland).
The Gauselmann Group, which was established in 1957 and has its headquarters in Espelkamp (Germany), is an internationally operating, family-run business in the entertainment and leisure industry. It develops, produces and distributes slot machines as well as the associated games, operates the well-known MERKUR Casino chain in Germany and abroad and is a licence holder for the operation of state-owned casinos. Furthermore, the Group is active in the areas of sports betting and online gaming. The Gauselmann Group employs around 13,500 employees worldwide and had a business volume of over EUR 3.6 billion in the 2018 financial year.
