GREENTUBE teams up with Playtech in strategic distribution agreement
Bauer: “We believe this step comes at exactly the right time as more and more European jurisdictions regulate”
Greentube, the NOVOMATIC Interactive division, has signed a special deal to launch a selection of its premium online casino content with leading gambling technology company Playtech.
Classic NOVOMATIC titles, which have been adapted for online channels, will soon go live through the aggregator, including Book of Ra deluxe™ and Lucky Lady’s Charm™ deluxe, combined with brand new, state-of-the-art gaming content from the supplier’s innovative developers and studios. Playtech’s customers will also gain access to modern smash-hits including Diamond Link™: Mighty Elephant and Cash Connection™ Charming Lady as part of the deal, in which two industry giants have joined forces to increase their mutual global success.
Greentube’s games portfolio will initially be available in Poland, Spain and the UK, extending the supplier’s reach in Europe, as well as in Mexico – a market, which is proving to be a powerhouse for online gaming in the Latin American region.
“Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets,” said Michael Bauer, Chief Games Officer at Greentube. “We believe this step comes at exactly the right time, as more and more European jurisdictions regulate, and the Americas promise much room for growth.”
Shimon Akad, Chief Operating Officer at Playtech, said: “We are very proud to have Greentube’s vast collection of both classic casino games and modern interactive content available through our Games Marketplace. These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans. Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Interactive division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
Playtech was founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider to franchisees in the retail market while operating the leading brand, Snai directly online as a B2C business.
