Connelly: “The show gave us the opportunity to present our innovations on a global stage and to connect directly with the operators who inspire our progress”
LAS VEGAS, NV — Interblock, the global leader in luxury electronic gaming products, set a new benchmark for casino innovation and engagement at the Global Gaming Expo (G2E) 2025. Inside booth #1239, the company’s largest-ever showcase of AMUSE, slots, and electronic table games (ETGs) attracted record crowds and widespread acclaim — reinforcing Interblock’s role as a pioneer shaping the future of casino entertainment.
AMUSE: Redefining Casino Entertainment
The spotlight of G2E 2025 belonged to AMUSE, Interblock’s groundbreaking arcade-style gaming category that merges intuitive play with real wagering. AMUSE was awarded 1st Place for “Best Table Game Product or Innovation” at the GGB Gaming & Technology Awards, confirming its position as one of the most transformative launches in the gaming industry.
Visitors experienced titles such as Marble Run, Free Fall Roulette, Dragon Roulette, and Bingo Bingo Bingo, while operators praised AMUSE for introducing an entirely new form of entertainment to the casino floor. With 80% of Las Vegas Strip operators already committed and momentum growing internationally, AMUSE is reshaping how casinos attract, engage, and retain players.
Expanding Horizons: ETGs and Slots
Beyond AMUSE’s success, Interblock also strengthened its leadership in ETGs, showcasing the versatility of its Stadium, Smart Pit, Standalone, and Universal Cabinet product lines. Each is designed to deliver flexibility, immersive entertainment, and peak operational performance, adaptable to casinos of any size or region.
In addition, Interblock unveiled its new slot portfolio, developed through its acquisition of Zuum Limited, marking a significant expansion into one of gaming’s most competitive verticals and broadening the company’s global footprint.
A Record-Breaking Showcase
John Connelly, Global CEO of Interblock
“G2E 2025 marked a milestone moment for Interblock. The show gave us the opportunity to present our innovations on a global stage and to connect directly with the operators who inspire our progress. Their feedback drives the evolution of our products as we work to create gaming experiences that elevate the industry and redefine what’s possible on the casino floor.”
A Global Vision in Motion
As Interblock continues its global rollout of AMUSE and further develops its ETG and slot portfolios, industry enthusiasm remains high. With record attendance, award-winning recognition, and growing global partnerships, G2E 2025 will be remembered as the showcase that truly “Amuse’d” the world of gaming.
