The new identity reflects the supplier’s expansion from online poker software into a broader casino technology and aggregation business
Evenbeter is positioning itself as a long-term technology partner for operators rather than a supplier focused mainly on poker software.
The company adopted its new commercial identity on 26 August. It said the change reflects developments across its products, international operations, customer service and internal structure.
Poker remains at the centre of the business
Evenbeter has more than 20 years of experience in online poker. Its portfolio includes poker and card game software, One Click Poker Games and integrations with third-party gaming platforms and service providers.
The supplier has since expanded into other product verticals through a turnkey online casino platform and game aggregator. This allows its operator partners to combine poker and casino content within a broader technology ecosystem.
Evenbeter said it now powers more than 200 projects across 41 countries, serving a combined player base of 48 million. These figures are company-supplied.
Its international workforce has also tripled and now includes employees from 20 countries. The company reports having more than 250 specialists across Malta, the United States, Serbia and Armenia.
Customer Success team supports operator relationships
The rebrand follows changes to how the company works with its clients.
Evenbeter has established a dedicated Customer Success team to provide more structured support over the course of each operator relationship. This includes helping clients use the available technology, develop their products and respond to changes in their markets.
The company has also introduced more formal internal processes and shared organisational values as its workforce and international operations have grown.
Its new identity brings these operational changes together with a more visible marketing strategy, including original market research and larger presentations at industry exhibitions.
Nordic licences expand regulated-market access
Evenbeter has strengthened its European regulatory position through five-year B2B supplier licences in Denmark and Sweden.
The Danish Gambling Authority, Spillemyndigheden, issued its supplier licence in May 2026. The approval covers the company’s poker software, turnkey casino platform and gaming content catalogue.
Sweden’s Gambling Authority, Spelinspektionen, granted a separate five-year supplier licence in July. This permits the company to provide its poker and online casino products to licensed operators in the Swedish market.
The two approvals support direct integrations with operators in the Nordic region. They add to the supplier’s existing B2B licence from the Malta Gaming Authority.
Dmitry Starostenkov, CEO of Evenbeter
“The transition from EvenBet Gaming to Evenbeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly.
“The rebranding reflects an evolution across the whole company. It is not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop products, work with clients, operate as an international team and present ourselves to the industry.
“We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products and expanded our capabilities with a turnkey casino platform and game aggregator.
“Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients. The expertise, reliability and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got Evenbeter.”
