Aristocrat transforms G2E with all new marketing activations
Fernandez: “By extending our marketing arm to our customers to show them ways that they can activate our products”
Aristocrat, the leading supplier of innovative cabinets, systems solutions, Class II and Class III games unveiled a wide array of marketing partnership activations at the Global Gaming Expo in October, where the Las Vegas expo visitors were able to see in real time how Aristocrat serves as a strategic partner through compelling product launches and, indeed, has developed unique ways to garner player engagement.
The activations range from interactive product-themed experiences and prize giveaways to unforgettable photo moments for social networking amplification, such as the Mad Max® Fury Road Slot Game, which debuted at last year’s G2E, when attendees were able to spin the wheel of post-apocalyptic fun in celebration of the official launch of the Mad Max® Fury Road slot title, and this year, the could also Spin the wheel to win exciting prizes!
“Aristocrat is the leader in the gaming industry and delivers product and system solutions to our customers to grow their businesses and entertain their clientele,” said Hector Fernandez, president of Americas for Aristocrat, during the Las Vegas event. “This year, we’re taking it one step further by extending our marketing arm to our customers to show them ways that they can activate our products to their players in interesting ways.”
There were also photo shoot unforgettable moments at the Crazy Rich Asians™ Slot Game Photo Spot, with attendees experiencing the ultimate social media moment to celebrate the announcement of Aristocrat’s newest slot title, in an immersive experience transporting visitors to an environment reminiscent of the film’s iconic scenes.
And then there also was the Star Trek: The Next Generation® Slot Game, that enabled attendees become crew members of the U.S.S. Enterprise and then, get a 180-degree loop photo sitting in the Captain’s Chair from the TV show’s Bridge set, with costumed characters adding to the ambiance and thrill!
And last, but not least, the Dollar Storm™ experience was the perfect storm! Raining jackpots in celebration of this new ARISTOCRAT linked product, when visitors were able to spin the wheel to enter the storm to win some really cool swag!
All through the event and in attendance to the large Latin American contingent were Christopher Rowe, Managing Director Latin America, Tony Velez, Business Development Manager Central America and Caribbean, Carlos Carrion, Sales and Operations Director Mexico, plus all the ARISTOCRAT G2E 2019 crew.
