Zitro’s first Zitro Experience in Colombia brought together regional operators in Bogotá, highlighting the supplier’s latest cabinets, games and digital content
Held on 16 April at Gaira Café in Bogotá, Zitro’s debut local experience event served as a showcase of the supplier’s growing commercial traction in Colombia, with attendance reportedly exceeding expectations and underlining the strength of its current momentum in the market. The gathering brought together operators from across the region for an evening built around product presentation, relationship-building and brand visibility.
During the event, Zitro highlighted three of its main product lines: GLARE, CONCEPT and FANTASY. The CONCEPT line stood out for the depth of its game library, while FANTASY, the company’s most recent cabinet launch, emerged as one of the most notable focal points of the evening. Zitro Digital also used the occasion to present its latest online offerings, reinforcing the supplier’s push to expand its footprint across both land-based and digital channels in Latin America.
Beyond the product display, the event was designed to strengthen engagement with customers in a more dedicated setting, combining demonstrations with live entertainment and a premium dining experience at one of Bogotá’s best-known cultural venues.
Alejandra Burato, Regional Director for Latin America at Zitro, said: “This evening was truly special for our entire team. Hosting our first Zitro Experience in Colombia was a wonderful opportunity to connect with our clients, give them the quality time they deserve, and present everything we’ve developed for this market. The event was fantastic, and so was the response from our clients. We’re incredibly excited about this new chapter of growth and expansion in Colombia, and we’re already looking ahead to what comes next: the upcoming Zitro Experience Peru!”
The strong reception in Bogotá gives Zitro another signal of its growing relevance in Colombia, as the company continues to deepen relationships with operators and build out its regional presence through market-specific events and product showcases.
