The supplier expands its Latin American online footprint with content now available on bet365’s Brazilian platform
Zitro Digital has expanded its presence in Brazil after going live with bet365 in the country’s regulated iGaming market.
The agreement brings Zitro Digital’s portfolio of casino games to bet365’s Brazilian platform, giving the supplier access to one of the most recognised online gaming brands operating in the market.
Brazil has become a priority territory for global operators and suppliers since the launch of its regulated online betting and gaming framework. The market is competitive, but it also offers clear opportunities for content providers with local knowledge and strong casino portfolios.
Zitro said the deal strengthens its position in Latin America and reflects the importance of Brazil within the company’s wider growth strategy.
The connection with Brazil is not only commercial. Zitro was founded in the country, and the company says that heritage continues to shape its understanding of local player preferences and market dynamics.
Michael Bauer, CEO at Zitro Digital
“Brazil has always been a key market for us, not just strategically, but as part of who we are as a company. Having our games available on a platform of bet365’s calibre in this market is a milestone we are proud of, and one that reflects the strength of our portfolio and our commitment to the region.”
bet365 said Zitro Digital’s games will add further depth to its Brazilian casino offer.
bet365 spokesperson
“We are always looking to offer our players the best content available, and Zitro Digital’s portfolio is a strong addition to our Brazilian platform. Their understanding of the local market is clear in the quality and appeal of their games, and we look forward to bringing that experience to our customers.”
The launch comes as bet365 continues to build its Brazilian platform following its entry into the newly regulated market. The operator offers online casino content, including slots and live games such as Roulette, Blackjack and Baccarat.
Zitro’s online portfolio includes titles from its Concept Prime, Concept Deluxe, Glare and other product families, with games such as King Fu Frog, Cash Totems, Legendary Sword, Merging Fu Pots and Lucky Vault listed among its digital content.
The integration gives Zitro Digital another major distribution point in Brazil at a time when operators are looking for content that can support player engagement and differentiation inside the regulated environment.
Supplier selection will matter as Brazil matures. Licensed operators need games that meet regulatory expectations, appeal to local audiences and provide enough variety to compete with both domestic and international brands.
Zitro Digital’s agreement with bet365 also follows other recent moves by the company in Brazil, including its integration with Betnacional, part of the Flutter Brazil ecosystem. Together, these launches show a clear push to grow its digital content reach with licensed operators.
The deal also reinforces a broader trend in Latin America. Land-based suppliers with recognised game brands are moving more content into online channels as regulation improves and operators seek casino products with proven appeal.
Zitro, founded in 2007 by Johnny Ortiz, operates in more than 50 countries. The company offers cabinets and games for land-based casinos and continues to grow its online business through Zitro Digital.
With bet365 now added to its Brazilian distribution network, Zitro Digital has taken another step in aligning its regional roots with the commercial scale of Brazil’s regulated online gaming market.
