The studio strengthens its regional commercial team as it brings Blaz’n Buffalo Reel Crash and its wider games portfolio to LatAm operators
Ready Play Gaming has appointed Rocio Moitino as Head of Sales, Latin America, strengthening its commercial leadership as it expands across the region.
Moitino joins the iGaming studio with extensive sales experience across Latin America. Her role will focus on building operator partnerships, leading the studio’s regional sales strategy and taking Ready Play Gaming’s full catalogue to market.
The appointment comes as the company pushes its differentiated slot content into Latin America, one of its priority growth regions.
Ready Play Gaming specialises in gamified slot content and is building its regional proposition around Reel Overlay Technology. The approach introduces familiar slot reel mechanics into other established formats, including crash and instant-win styles.
At the centre of the Latin American push is Blaz’n Buffalo Reel Crash, described by the studio as the first Slot/Crash hybrid. The title uses a crash overlay built on top of a video slot, creating a format designed to sit between two popular product categories.
That hybrid approach matters in Latin America because players often remain loyal to preferred game types. Some stay with slots. Others prefer crash or faster instant-win formats. Ready Play Gaming is trying to bridge those behaviours by adding slot familiarity to crash-style gameplay.
The studio says its wider portfolio is built around session-focused, gamified slot content designed to lengthen play and increase player value.
Christoph R. Härtel, Chief Operating Officer at Ready Play Gaming
“Rocio’s appointment marks an important step in our Latin American growth. She brings deep commercial experience and strong operator relationships across the region; at precisely the moment we are bringing Blaz’n Buffalo Reel Crash and our wider portfolio to LatAm. Her leadership will help operators here reach players with content built to lengthen sessions and raise lifetime value.”
Moitino’s background includes senior regional sales roles in the iGaming sector. Previous industry coverage links her to LatAm-focused commercial positions at QTech Games, Air Dice and BETBY, giving her experience across aggregation, content supply and operator-facing growth.
That background fits Ready Play Gaming’s current needs. The studio is not only launching titles. It also needs local operator relationships, market knowledge and distribution routes in a region where regulatory conditions differ sharply between countries.
Rocio Moitino, Head of Sales, Latin America at Ready Play Gaming
“Ready Play Gaming is entering Latin America with something genuinely different: a video slot and crash hybrid, backed by a broad portfolio of session-focused content. LatAm operators are looking for exactly this kind of differentiated content to engage and retain players. I am delighted to lead that commercial effort and to build the partnerships that will bring these games to market across the region.”
Latin America has become a key target for slot studios and casino content suppliers. Brazil, Colombia, Mexico, Peru, Argentina and other markets all offer growth potential, but each requires a different mix of regulation, localisation, payment context and operator relationships.
Content differentiation is also becoming more important. Operators receive a constant flow of new games, so suppliers need mechanics and presentation that can stand out in crowded lobbies.
Ready Play Gaming’s Slot/Crash proposition gives the studio a clear commercial story. It is not relying only on standard video slot releases. Instead, it is positioning Reel Overlay Technology as a way to connect established game preferences and create longer sessions.
The appointment of a dedicated LatAm sales lead suggests the studio is moving from product launch into regional execution.
Operator partnerships will now be central. Ready Play Gaming needs to show that Blaz’n Buffalo Reel Crash and its wider portfolio can deliver engagement, retention and measurable player value across different Latin American markets.
Moitino’s arrival gives the company a regional commercial leader with direct experience in building those relationships.
As LatAm operators continue looking for fresh casino content, Ready Play Gaming is entering the market with a focused message: hybrid formats, session-led design and local commercial support.
