Merkur Gaming Americas welcomes Santiago Salvestrini as new Marketing Director
Hiten: “A colleague with extensive knowledge of the Latin American gaming market”
With immediate effect, Santiago Salvestrini will be joining the sales and marketing team of Merkur Gaming Americas as the new Marketing Director (LATAM). Salvestrini, a native of Chile, will be responsible for standardising and optimising marketing activities in the Latin American markets and, in cooperation with the local subsidiaries, supervising the marketing-related implementation of existing and future business strategies.
“We are delighted to welcome Santiago Salvestrini, a colleague with extensive knowledge of the Latin American gaming market, who will actively support us in the strategic development of our subsidiaries in Peru, Mexico, Colombia and Argentina,” said Charles Hiten, CEO of Merkur Gaming Americas.
Prior to joining Merkur Gaming, the Communications graduate who earned his MBA in 2013 worked for renowned and globally active companies in the fields of marketing, branding and corporate communications, including for Philip Morris and, in particular, various large casino-operator groups in Latin America.
“I’m looking forward to the tasks that await me. Merkur Gaming, with the Gauselmann Group behind it, is a major player in the international gaming industry and is extremely successful in Latin America. I am delighted to be joining the Merkur Gaming Americas team and to be able to contribute my knowledge and experience,” Santiago Salvestrini concluded.
Merkur Gaming is the international sales and development brand of adp Gauselmann GmbH based in Lübbecke (North Rhine-Westphalia), Germany. In 2017, the business volume of the Gauselmann Group exceeded EUR 2.9 billion. The group currently employs more than 13,500 people.
Within the group, Merkur Gaming is responsible for the development and sales of gaming and casino slot machines, as well as video lottery terminals (VLT) and server-based gaming systems (SBG) for international markets. All Merkur Gaming products are exclusively developed and manufactured by adp Gauselmann GmbH in Lübbecke. The DIN EN ISO 9001:2015 certifications of adp Gauselmann GmbH for development, production and sales, as well as the development division of Merkur Gaming, guarantee the highest quality.
