LAS VEGAS – 26 March, 2019: Marketing Results announced today the appointment of Craig Border as President. For the past 31 years, Marketing Results is the leading provider of unique and effective marketing solutions, real-time analytics and market research to over 150 casino clients.
Border has two decades of professional experience in the gaming industry providing strategic and operational services to casino companies across North America. He is an original team member contributing to the development of the Advanced Intelligence Marketing (AIM®) system. AIM® currently operates in dozens of casinos across the country and will launch its fifth release with innovations to player development, campaign testing/management and email deployment.
In his previous role at Marketing Results, Border was Vice President of Marketing leading development of marketing strategies and analysis solutions for clients. He is experienced working in diverse and highly competitive gaming markets and has been a member of the opening team of eight (8) gaming properties.
“I’m excited to work with some of the best companies in gaming along with our Nevada and New Jersey teams. The industry is racing toward more mobile, digital and online solutions and we have developed the technology and expertise to meet the marketing needs of casino operators. I look forward to continuing to facilitate growth and enhancements to our products and services while providing effective marketing solutions to the best clients anywhere,” said Craig Border.
About Marketing Results, Inc.
Founded in 1988, Marketing Results has provided ongoing marketing solutions for over 150 North American casino operations. With offices located in Nevada and New Jersey, Marketing Results specializes in marketing for the best brands in the casino industry. The company is engaged in creative services, digital communications, software development, campaign management and consulting for casinos. For more information, visit www.marketingresults.net.
About Advanced Intelligence Marketing (AIM®)
AIM® is the premiere casino database-marketing tool providing results-driven technology. AIM® is an easy to use, secure, in-house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM® campaign management system empowers casino marketers and creates efficiencies and productivity in database marketing. Offering superior analysis, the system also contains a player development module that connects marketers to the vital statistics about their best players. For more information, visit www.mriaim.com.