The new identity reflects IGT’s transformation and its focus on connected technology, compelling content and customer growth
IGT has unveiled a new global brand identity at the 2026 Global Gaming Expo in Las Vegas, marking the next stage in the company’s development following its combination with Everi.
Built around the principles of being fluid, frictionless and magnetic, the new identity presents a bolder and more contemporary appearance. It moves away from a conventional corporate style and places the player and operator experience at the centre of the brand.
The company will display the new identity alongside its latest games, systems and financial technology at booth 4455 during G2E.
Four commitments underpin the new identity
IGT has organised its refreshed positioning around four commitments.
The first is delivering integrated solutions across the casino floor. This approach connects gaming machines, casino systems, financial technology, loyalty products and player-engagement tools.
The second focuses on creating in-demand games that give players reasons to return. The third, described as “expertise in action,” emphasises the practical advantages that IGT’s industry experience can offer operators.
The fourth commitment connects IGT’s performance with the success of its customers through the message: “When you grow, we grow.”
Together, these principles support the company’s aim of delivering experiences designed around players and built to meet the operational requirements of its customers.
Hector Fernandez, Chief Executive Officer of IGT, said:
“At G2E, our customers will see and feel the IGT transformation story in motion.
“Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”
Connecting land-based and digital gaming
IGT said its new era will focus on creating seamless and connected player experiences through games, casino systems and FinTech solutions.
The company’s portfolio spans gaming machines, game content, systems, iGaming, sports betting, cash-access technology, loyalty programmes and player-engagement products.
These capabilities are intended to help operators connect activity across the casino floor and digital channels while reducing friction throughout the player journey.
IGT is organised into Gaming, Digital and FinTech business units. The structure reflects the wider range of products and services created through the combination of International Game Technology’s Gaming & Digital business and Everi Holdings.
The redesigned brand and IGT’s latest product portfolio will remain on display at The Venetian Expo in Las Vegas throughout G2E, which runs until 1 October.
