IGT and Casino de Buenos Aires have launched branded Vive Las Vegas Lounge spaces across retail and online channels in Argentina
IGT and Casino de Buenos Aires have launched an omnichannel Vive Las Vegas Lounge, creating a dedicated branded space for IGT games across both the land-based casino and Casino Buenos Aires Online.
The initiative brings together a curated selection of IGT titles in a dedicated in-casino area and a corresponding online space, offering players a connected cross-platform gaming experience. The Vive Las Vegas Lounge concept has already been deployed in several Latin American markets and is designed to create a recognisable destination on casino floors and gaming app homepages.
At Casino de Buenos Aires, the lounge features 60 IGT electronic gaming machines. The installation includes the award-winning Magic Treasures Gold™ game on the RISE55™ cabinet, as well as global multi-level progressive titles Tiger and Dragon™ and Money Gong™ on the Peak49™ cabinet.
The online version of the Vive Las Vegas Lounge by IGT includes player-favourite IGT PlayDigital™ titles such as Cleopatra, Money Gong, Mystery of the Lamp™, Prosperity Link™ and other games. The digital lounge will also support frequent promotions and slot tournaments, giving the operator additional tools for engagement and retention.
Dario Montero, General Manager of Casino de Buenos Aires, said: “Introducing Vive Las Vegas Lounges at Casino de Buenos Aires and Casino Buenos Aires Online is an exciting evolution of our relationship with IGT and an opportunity to engage our players with a unique cross-platform gameplay experience. Both spaces expand our options for personalized marketing and loyalty activations while providing a comfortable environment for our players to enjoy their favorite IGT games.”
For IGT, the launch reinforces the company’s omnichannel content strategy in Latin America, where operators are increasingly seeking ways to link retail and digital experiences through branded content, promotions and loyalty activations.
Florencia Bobbio, IGT Director of Sales, LatAm, said: “It’s exciting to see the omnichannel Vive Las Vegas Lounge by IGT concept expand in Argentina with Casino de Buenos Aires. As a global leader in omnichannel content, IGT is experienced in helping our customers maximize the reach of legendary IGT games such as Prosperity Link and Cleopatra and differentiate their brands with omnichannel experiences.”
The launch strengthens the relationship between IGT and Casino de Buenos Aires, while adding a new branded gaming destination for players in Argentina across both physical and online channels.
