The new Coslada venue combines arcade games, simulators, food and dedicated spaces for birthdays and group events
Grupo Orenes has expanded into family and experiential entertainment with the launch of Yoy Planet, a new brand designed for visitors of different ages.
The first venue opened in Coslada, Madrid, following a collaboration between Grupo Orenes and Anviplanet Gaming. The approximately 500-square-metre centre brings gaming, food service and event facilities together in a single location.
Yoy Planet has been developed as a young, digitally focused concept where families and groups of friends can share entertainment experiences in an inclusive urban setting.
Arcade games, simulators and celebrations
The Coslada centre offers dozens of modern games, including arcade machines, sports-themed attractions, technology-driven simulators and redemption games.
Dedicated areas have also been created for birthday parties, family gatherings and other private events. A varied food and beverage offering forms part of the overall visitor experience rather than operating as a separate service.
The format responds to changing leisure habits and demand for venues that combine technology, social interaction, gaming and hospitality.
Javier Sacristán, Director of Family Entertainment Centres at Grupo Orenes, said:
“Yoy Planet was created with the ambition of becoming much more than an entertainment venue. We have developed an urban concept that differs from other operators in the market, combining technology, innovation and shared experiences so that families and groups of friends can find a place to enjoy unique and unforgettable moments.”
Sacristán said the company intends to continue updating the concept as consumer expectations evolve.
Sacristán added:
“We want Yoy Planet to become synonymous with fun, excitement and quality, offering experiences that continue to surprise our visitors.”
National expansion planned
The opening in Coslada marks the beginning of a wider national expansion strategy for Yoy Planet.
Grupo Orenes aims to establish the brand as a leading family entertainment option by combining modern attractions, customer service and a complete leisure experience.
The broader Yoy Planet format is expected to include traditional activities such as bowling, with professional lanes capable of hosting international competitions, as well as simulators and redemption machines adapted for different age groups. Individual attractions may vary according to the size and configuration of each venue.
The new brand extends Grupo Orenes’ operations into a broader family and experiential leisure segment, complementing its existing entertainment activities with spaces intended for increasingly diverse audiences.
