The agreement brings Virtual Football, racing and basketball products to Novibet players in Europe and the Americas
Novibet is expanding its betting portfolio through a strategic content agreement with GoldenRace covering several regulated markets.
The integration will make GoldenRace’s Virtual Sports available through Novibet’s platform in Greece, Brazil, Mexico and Ireland, alongside other international markets served by the operator.
Virtual Football leads the rollout
GoldenRace’s next-generation Virtual Football product will be one of the principal additions to the platform. It combines 4K Ultra-HD graphics with motion-capture technology designed to produce more realistic movements and match presentation.
According to GoldenRace, its Virtual Football is the most-played product of its kind in the industry. Novibet users will have access to several formats, including league competitions and tournament-style products named World Cup and Euro Cup.
The different formats will allow Novibet to offer virtual football events throughout the day, independently of the schedules governing live sporting competitions.
Fotini Matthaiou, Casino Product & CRM Director at Novibet, said:
“Partnering with GoldenRace allows us to strengthen our global portfolio with some of the most engaging and realistic Virtual Sports in the industry. This collaboration reflects our commitment to innovation and to delivering best-in-class entertainment experiences to our players across multiple markets.”
Racing and basketball broaden the portfolio
The agreement extends beyond football. GoldenRace’s Virtual Horse Racing will join Novibet’s catalogue, targeting markets where racing already attracts an established betting audience.
Players will also gain access to Greyhound Racing, Motorbike Racing and 3×3 Basketball, giving the operator a broader selection of short-format virtual events.
For GoldenRace, the partnership provides additional distribution across Europe and the Americas. For Novibet, it adds content that can complement its live sportsbook with events available across a wider range of times and sporting preferences.
Martin Wachter, CEO and Founder of GoldenRace, said:
“As two industry leaders, each with a strong presence in different global markets, we are joining forces to transform the Virtual Sports landscape in Greece, Brazil, Mexico and many other key markets.
“Our goal is to provide operators with engaging and profitable Virtual Sports, and this partnership with Novibet is a perfect reflection of that vision.”
The integration supports both companies’ international strategies while giving Novibet a more diverse Virtual Sports portfolio for its regulated-market operations.
