New measures include custom cool-offs, a Gamalyze football experience, a PGA TOUR promotion and a campaign starring Kevin Hart and Nick Jonas
DraftKings has introduced a group of customer tools, educational experiences and marketing initiatives intended to make responsible engagement more visible across its platforms.
The programme includes flexible cool-off periods, a new version of Mindway AI’s Gamalyze experience, a PGA TOUR sweepstakes and a digital advertising campaign featuring Kevin Hart and Nick Jonas.
The initiatives build on DraftKings’ existing My Budget and Controls offering. This includes My Budget Builder, My Stat Sheet and player-selected limits designed to give customers more information and control over their activity.
Lori Kalani, Chief Responsible Gaming Officer at DraftKings
“At DraftKings, responsible engagement is embedded in how we operate and is essential to building trust with our customers and our long-term sustainability.
“We’ve continued to invest in tools and resources that give customers enhanced access to information about their play and more choices for managing how they engage. From My Budget Builder and My Stat Sheet to player-set limits and new custom cool-offs, we’re continuing to evolve our approach while promoting awareness and use of the tools and resources available to help customers play responsibly.”
Kevin Hart and Nick Jonas front digital campaign
DraftKings has launched a digital advertising campaign featuring Kevin Hart and Nick Jonas. The campaign continues the pair’s road-trip storyline while introducing messages about responsible engagement and the tools customers can use to manage their play.
The advertising began on 10 September and will be distributed through digital channels.
PGA TOUR sweepstakes promotes responsible gaming tools
A separate PGA TOUR sweepstakes will run from 16 to 29 September. Eligible customers can enter for the opportunity to win an expenses-paid trip to THE PLAYERS Championship by engaging with features such as My Budget Builder and My Stat Sheet.
The promotion is designed to increase customers’ familiarity with the responsible engagement resources available within DraftKings’ My Budget and Controls section.
Gamalyze American Football introduced with Mindway AI
DraftKings is also expanding its collaboration with Mindway AI through the launch of Gamalyze American Football.
The gamified educational experience is intended to help American football fans learn more about their gambling behaviour and responsible engagement.
It follows the integration of Gamalyze Casino into My Budget and Controls in January 2026 and the launch of the soccer-themed Gamalyze Football during the 2026 FIFA World Cup.
Gamalyze American Football will be promoted through digital and in-person activations. These include appearances at the DraftKings Sports Bar at Wrigley Field, the New England Patriots’ home opener at Gillette Stadium and the Kansas City Chiefs’ home opener at Arrowhead Stadium.
Custom cool-offs provide greater flexibility
DraftKings’ new custom cool-off feature allows customers to select a temporary break lasting between three and 364 days.
The feature provides more flexibility than fixed-duration options and joins DraftKings’ existing range of budgeting, limit-setting and account-management controls.
DraftKings said the combined initiatives are intended to encourage greater use of its responsible engagement resources while incorporating those tools more directly into advertising, promotions and major sporting events.
