‘Hazlo Épico’ unifies the operator’s sports betting, casino, slots and bingo offering under a new creative identity
Codere Online has launched a new creative campaign in Mexico that uses operatic music, humour and heightened drama to turn everyday gaming moments into memorable entertainment.
Called ‘Hazlo Épico’—‘Make It Epic’—the campaign is built around the intensity of the ‘Codere Experience’, whether customers are placing sports bets or playing the operator’s online games.
Each creative piece pairs an individual gaming moment with an operatic soundtrack intended to amplify the emotion and spectacle of the scene. Humour provides a further element, turning familiar situations into deliberately exaggerated and ‘epic’ experiences.
The campaign was developed with Mexico City-based creative agency Montalvo and establishes a common identity across Codere Online’s sports betting, casino, slots and bingo products.
The different pieces will be distributed through audiovisual media and social networks, giving the operator a consistent creative platform through which to communicate its complete entertainment offering.
Codere Online said the initiative represents an important step in developing its brand in Mexico. Rather than presenting each product vertical separately, ‘Hazlo Épico’ brings the operator’s portfolio together under a single concept and recognisable personality.
Matías Oyarzún, Creative Manager at Codere Online
“With this campaign, we are taking an important step forward in building our brand in Mexico by making that unique feeling which emerges when entertainment is experienced to the fullest a distinctive element of our proposition.
“Through ‘Hazlo Épico’, we are bringing our offering together under a single idea with a distinctive and memorable personality.”
