BRAZIL – It’s time to Change the Game
BgC 2019 puts you in the driver’s seat with huge Conference Agenda

Designed for dialogue, the Brasilian Gaming Conference (BgC) 2019 agenda is more focused and accessible than ever. Longer format sessions will grant attendees unrivalled access to speakers, “to put your views forward, guaranteeing your voice is heard and that you can find all the answers your business needs.”
Meticulously scheduled, the event will give you a comprehensive overview of gaming in Brazil, covering the whole industry spectrum, from Privatisation of state lottery concessions – case study and market impact; Fixed-odds sports betting regulation – land-based & online; Integrated Resort Casino bill – what progress has been made and where is the support? right through to Timescale of regulations – when will there be tangible changes made?; Regulation specifics: licensing structures, tax levels, practical requirements, as can be seen in the following First Look Agenda.
FIRST LOOK AGENDA
Pre-event – Sunday 23 June 2019
16:00 – 20:00: Registration Open & Badge Collection
19:00 – 21:00: Opening Drinks Reception. Tivoli Mofarrej Hotel (Pool Area)

Day One – Monday 24 June 2019
09:00 – 09:15: Welcome Address and Opening Keynote: Levelling the Playing Field for a Strong Gaming Market in Brazil. Why 2019 is the most important moment yet in the history of Brazilian gaming, and how the industry can bring significant improvements to Brazilian society
09:15 – 11:00: Lotteries in Focus: What Will Be the Role of Federal and State Lotteries in a Newly Regulated Market?
* Sale of LOTEX concession – possible outcomes and its effect on Brazilian gaming
* Evolving role of CAIXA and its impact on the industry
* State, National and Private Lotteries and their role in a regulated market
* Maintaining social & cultural lottery funding: How to continue Caixa’s social impact in the post-privatisation market
11:30 – 13:00: Gaming Advertising & Marketing in Brazil: Restrictions and Opportunities for Growth
* Examining existing gaming advertising and how this may change
* Affiliate marketing: the key to a fast-growing, competitive industry
* TV, print, radio & online: What will the restrictions be?
* Partnerships between sports teams and sportsbooks: stimulating growth for both sides
* Sponsorships & advertising – opportunities and restrictions
* Cross-industry dialogue to ensure sports integrity
* Educating players on how to gamble safely
14:30 – 15:30: Casino Congress: Examining the Opportunities and Barriers to Entry for Casinos in Brazil
* What do major casino operators think of the opportunities in Brazil?
* Practical challenges of investing in Brazil
* Examining the most appealing opportunities for international investors
* What will gaming regulation need to ensure this is a high-value opportunity?
16:00 – 17:00: Responsible Gambling in Land-Based and Online Operations: Educating Your Customers on Safe Play
* Upcoming regulatory requirements for Responsible Gambling
* Following European examples – technological and operational best practice
* Differences between RG safeguards in online and land-based gaming
* Creating a healthy, sustainable market of casual & VIP players
* RG solutions for casino and sports betting
17:00 – 18:00: Sportsbook Workshop: Practicalities of Setting up a Sports Betting Platform in Brazil
- Practical information on doing business in Brazil for international operators
- Advice for entry into the space for non-operator Brazilian businesses
- Brazilian player profile: What you need to understand
- Appealing to the local market: What do fans expect?
- What to look for in a solution provider
- Local and international partnerships for building a strong foundation
Day Two – Tuesday 25 June 2019
09:00 – 09:15: Opening Keynote: Roadmap to gaming regulation in Brazil – timeline, nature and government intentions
09:15 – 10:30: Online Operators’ Panel: Creating an Attractive Proposition for International Investment
* Your opportunity to impact Brazilian gaming regulation – what do the regulators need to know?
* Tax models and their potential impact on operators
* Number and cost of gaming licences – how to attract international investment while ensuring a competitive market
* Practical concerns; where should you base your servers? Do you need a Brazilian HQ? What restrictions will be placed on international operators?
11:00 –13:00: Legislator’s Debate: Taking the next steps to a regulated market in Brazil
* Fixed-odds sports betting: timescale and framework of legislation
* Integrated Resort casinos – Brazil’s ‘New Oil’?
* Licensing & tax structures
* National and international operators – who will have priority?
* Practical concerns: Player protection, sports integrity and AML
* Sponsorships and advertising for operators
* Online operators in focus: practicalities of running a site in Brazil
14:30 – 15:30: Building Transparency: How to Construct a Regulatory Body Which Allows for Cross-Industry Dialogue
* Getting your voice heard: How should the regulator work with operators to ensure a positive relationship?
* Do operators need an independent association to effectively communicate their needs?
* Role of the regulator in ensuring sports integrity
* Combatting money laundering and tax evasion
* Case studies from other newly regulated jurisdictions
16:00 – 17:00: Closing Panel: Using Gaming to Tackle Inequality in Brazil
Gaming represents a huge opportunity not just for industry stakeholders, but for the Brazilian people at large. By using tax revenue effectively, government can have an enormous positive impact on the lives of the population. Education, Health and Infrastructure – find out the key ways that gaming can have a positive impact on Brazilian society.