Market-leading game in Australia showing stellar brand US following for company
Aristocrat Technologies’ new Dragon Link™ game, being launched to European markets on Stand S3-250 at ICE, has received further endorsement for its crowd-pleasing abilities following publication of the latest Eilers-Fantini Quarterly US Slot Survey.
According to the 4Q17 survey, the Asian-themed follow-up to the globally successful Lightning Link™, has become US operators’ third highest performing Premium Leased game during its first quarter of operation, just behind two other Aristocrat games, Lightning Link and Buffalo Grand™, which occupy first and second positions respectively.
“Dragon Link has already established itself as a market-leading game in Australia and these survey results from the US indicate that it is firmly on course to be a stellar brand for the company,” said Erik-Jan van den Berg, Aristocrat’s Sales Director for EMEA.
“This is tremendous news for operators in many European markets where Lightning Link’s patterns of sustained growth have closely followed those already established in other regions,” he continued. “Dragon Link will begin its European roll-out this Spring and is set to become one of the star attractions at ICE.”
The eagerly awaited Dragon Link is staged on Aristocrat’s Arc™ Single portrait-screen cabinet, available with a range of eye-catching LED sign packages. Retaining Lightning Link’s keystone ‘hold & spin’ game mechanic, 1€ and 2€ have been added to the range of player-selectable multi-denomination options with four base games – Autumn Moon™, Golden Century™, Happy & Prosperous™ and Panda Magic™ – comprising the launch set.
Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of gaming solutions. The Company is licensed by over 200 regulators and its products and services are available in over 90 countries around the world. Aristocrat offers a diverse range of products and services including Class II and Class III gaming machines and casino management systems. The Group also operates within the online social gaming market. (E-02.05.18)