Boje: “We’re delighted to be delivering customers products that perform”
Aristocrat Technologies will maintain its pronounced focus on leading gaming content and innovative hardware solutions at ICE 2018, unveiling a new portfolio for EMEA markets on stand S3-250 under the all-encompassing theme, ‘It’s all about what’s inside’.
“Aristocrat’s premium offering and clear, simple messaging for 2018 has already been acknowledged by visitors to G2E in Las Vegas, where our booth was voted the number one showcase for the fourth year running in an independent survey,” said James Boje, Managing Director – EMEA.
“Our ongoing drive to deliver the world’s greatest entertainment experience, every day, is centred around three key pillars – the content, the people who create the content and the delivery platform to bring out the best in our games. Having witnessed the huge array of stunning games in Las Vegas and customers’ response to them, we are now excited to bring the very best of them to gaming floors across Europe, the Middle East and Africa.”
Leading the charge of new licensed concepts on display at the London show is the Flame55™ cabinet, a sleek and elegant large format cabinet featuring a 55-inch portrait double-curved screen. Available in standalone and beacon carousels, the launch title is themed on the three-time Grammy award winning pop music superstar brand, Mariah Carey™ – female artist of the millennium who has sold over 200 million albums. Mariah Carey™ is a single-site progressive entertainment game with raised volatility and mechanics derived from proven Aristocrat titles including Lightning Link™, Buffalo™ Gold and More Chilli™. The Flame55 pipeline includes a sequel to the highly successful title Game of Thrones™ and a new title based on the HBO powerhouse series, Westworld™.
Another bill-topping ICE breaker is the eagerly awaited Dragon Link™, which is an Arc™ Single portrait-screen form factor evolution of Lightning Link with 1€ and 2€ added to the player-selectable multi-denomination options. Having already demonstrated remarkably strong performance in Australia and North America, Dragon Link will launch in Europe with four Asian-themed base games – Autumn Moon™, Golden Century™, Happy & Prosperous™ and Panda Magic™ – and a choice of jaw-dropping LED sign packages.
Amongst several other Aristocrat titles also enjoying prolonged popularity having adopted the Lightning Link ‘Hold & Spin’ mechanic, the Mighty Cash™ game library spearheaded by Zorro™ will be joined by another licensed brand, Ted™, with both existing standalone progressive games also being featured in the new multi-licensed Mighty Cash Link™, along with complementary base game themes Elvira™ and Pan-Am™.
More Mighty Cash mastery comes in the form of Crazy Ca$h Big Money™, a 4-level linked progressive game on the Helix™ platform incorporating 55-inch portrait toppers, synchronised to create a giant video wall dubbed ‘Helix Tower’. Base game flavours include Big Money™ Green and Big Money™ Gold.
With a firm and growing footprint in major European and South African casinos, the towering dual curved portrait screen Arc™ Double platform is being given a further boost in 2018 with the addition of more premium licensed and proprietary game content. New games on the scene include the film-themed My Cousin Vinny™, one of Aristocrat’s most successful game theme franchises, Tarzan™, the Buffalo™-inspired Timber Wolf™ Grand and hit sci-fi brand, The X-Files™, which features a unique X-shaped reel layout.
Further licensed releases include Gold Stacks™ 88 Link, an Asian-themed progressive link, and Fast Cash™ 100, a multi-/single-site multigame progressive link with frequent jackpot prizes, which is now optimised to perform across smaller wide area progressive networks.
Boje concluded, “Aristocrat is packing more layers of rich content and features into an expanding portfolio of games, supported by our popular and proven mechanics. We’re delighted to be delivering customers products that perform and we look forward to offering them even more choice and sharing our vision of the future at ICE 2018.”
Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of gaming solutions. The Company is licensed by over 200 regulators and its products and services are available in over 90 countries around the world. Aristocrat offers a diverse range of products and services including Class II and Class III gaming machines and casino management systems. The Group also operates within the online social gaming market. (E-01.08.18)