Gladstone: “All across the world for Ainsworth, you’re going to see tremendous steps forward”
Ainsworth Game Technology will showcase several innovative new cabinets at the International Gaming Expo (ICE) 2017, which opens tomorrow February 7, till Thursday 9 at Excel in London. The company continues momentum from new cabinet debut, executive appointment, opening of its North American headquarters in Las Vegas, new facilities for the Latin America division, NOVOMATIC integration, successful acquisition of Nova Technologies to online growth.
Ainsworth recently introduced its new A600® cabinet line, incorporating the company’s deep and long-standing knowledge into an exciting new product for its casino partners. At ICE, a new line of link progressives and Multi-game packages will be shown on the A600® or A600® Slant Top that complement the wide variety of products developed for the region.
“We believe the A600® can be a game changer,” said Mike Dreitzer, Ainsworth President – North America. “The early feedback from customers has been tremendous and the new game content can truly take Ainsworth to the next level. Our game library has grown and with upgraded hardware capabilities we can offer customers entirely new possibilities for their casino floors.”
Also taking centre stage will be Ainsworth’s A640® cabinet, that will be displayed with Rumble Rumble Bear™, Fortune Rhino™ plus a range of licensed content including King Kong City™, King Kong Skull Island™, Three Amigos Ride Again™. The cabinet, that comes with a touchscreen LCD button deck with a mechanical “bash button”, features optimal viewing on 40-inch high-definition LCD game screen and an attractive design creating powerful game experiences with eye-catching game art.
The company also announced new appointments. Late November 2016, Ainsworth said Kieran Power will be joining Ainsworth as the new Chief Technology Officer. “We are excited to welcome Kieran to our team” said Ainsworth’s CEO, Danny Gladstone in announcing the addition of Power. “Kieran will lead our technology resources, assume responsibility for delivering the Novomatic technology synergies and develop and accelerate our pipeline of new games and hardware. Keiran brings a combination of proven technology, technical and legal skills, as well as a deserved reputation for being a highly effective gaming executive.”
Now to the most significant event of FY16 and a relationship that can shape Ainsworth’s future. On June 27 2016, shareholder approval was granted for Len to sell 172 million shares to Novomatic AG. “On behalf of my fellow directors, management and staff we are delighted to welcome Novomatic to Ainsworth as a prospective majority shareholder. Other regulatory approvals and the licensing process are proceeding well to enable the completion of this transaction.” noted Gladstone.
There are undoubtedly significant synergies that can be developed through this relationship. Ainsworth has already made progress in exploring their game library and cooperating in the key North American market. “We look forward to making further progress on these fronts in FY17 and delivering these synergies to the benefit of all shareholders. With Novomatic we are in a stronger position to compete effectively across all markets.” added Gladstone
Local, state and federal American officials joined Ainsworth executives including Executive Director Len Ainsworth, CEO Danny Gladstone, President-North America Mike Dreitzer and President-Latin America Miguel Cuadros for a ribbon-cutting ceremony of the grand opening of Ainsworth’s 290,000sqft North American headquarters in Las Vegas on 30th September, 2016.
Ainsworth’s Executive Director Len Ainsworth commented “We’ve been growing over the past few years in North America and There was a need for space for faster manufacturing and a need to house additional game developers, tech folk, engineers and other very highly skilled workers. We have a great future in this industry and the building is symbolic of that growth.”
Ainsworth Latin America division increased its presence with the recent construction of new commercial offices and distribution centre, thus enhancing its activities in Latin America. The recent acquisition joins a comprehensive plan that aims to support and diversifying the business models for all the existing locations in Argentina and Peru, Mexico and Colombia.
In the eight months since Ainsworth completed the acquisition of Nova Technologies, the company has seen rapid growth in Class II markets.
Looking to build on that the company recently secured a partnership with video games developer Bandai Namco to use its well-known characters and brands in Ainsworth slots, bringing together casino-style machine gaming with the worlds of arcade, console, mobile and video game technology.
Ainsworth has also made further progress in the online and mobile sectors with the launch of its second social casino, King Spin Slots.Releases of the company’s latest land based casino titles are also live in Europe and the UK through our real money gaming platform partners: NYX Gaming Group, iSoftbet and Microgaming.
Throughout FY17 Ainsworth will be focused on continuing to build a stronger, more diversified and profitable global gaming and technology Group. “All across the world for Ainsworth, you’re going to see tremendous steps forward with game content and the game library, and that’s going to be really displayed at ICE. We feel we have the momentum,” concluded Gladstone, “and this show is a great place for us to showcase and continue that.”
Ainsworth Game Technology is a leading-edge designer of innovative gaming machines and game combination software. The company is committed to providing top performing products for the Australian gaming industry such as the GamePlus® range of games which have produced outstanding results since their introduction. Ainsworth’s objective is to build a wide geographic market for both its gaming machines and links from a strong Australasian base. (E-02.06.17)