The integration is the first operational launch since Altenar and Greentube announced their strategic agreement in June
Greentube has added sports betting to the product strategy for its UK-facing Admiral Casino brand, extending its offering beyond online casino content in one of Europe’s most closely regulated markets.
Altenar has launched its fully managed sportsbook technology with AdmiralCasino.co.uk, which is operated by Greentube Alderney Limited.
The deployment follows the strategic partnership announced by Altenar and Greentube in June 2026. The companies identified the UK and Spain as important regulated markets for their collaboration.
The UK Gambling Commission’s public register lists AdmiralCasino.co.uk as an active domain operated by Greentube Alderney Limited.
Pre-match and live betting added to Admiral Casino
AdmiralCasino.co.uk now has access to Altenar’s pre-match and in-play betting coverage, risk-management functions and promotional tools.
The integration also includes a configurable front-end framework. This allows the sportsbook interface and customer journey to be adapted to the operator’s product and market requirements.
Altenar provides the technology as a fully managed service, supporting trading, risk management and the continued operation of the sportsbook.
Charlie Williams, Commercial Director at Altenar
“Moving from the partnership announcement to operational delivery is an important step. I would like to thank both teams for their strong collaboration throughout the integration process.
“The UK remains one of the most competitive and demanding regulated markets. Our focus is to provide the flexibility, reliability and support operators need to deliver a high-quality betting experience.”
The launch gives Altenar another operational customer in the British market while providing Greentube with a sportsbook product that can be developed alongside its established online casino business.
Sports betting becomes a larger part of Greentube strategy
Greentube said the integration reflects the growing importance of sports betting within its wider product plans.
Ronald van den Brink, Chief Commercial Officer at Greentube
“The successful launch of AdmiralCasino.co.uk is an important milestone for our partnership with Altenar. Sports betting is becoming an increasingly significant part of our product strategy.
“Integrating Altenar’s technology allows us to enhance the overall entertainment experience offered to our UK players. We look forward to working together on the continued growth of the Admiral Casino brand.”
The deployment also forms part of Altenar’s expansion across regulated European jurisdictions. Its platform can be configured for local betting requirements, player preferences and operator controls in individual markets.
