Katty Lopez: “Confidence in our brand is most important to us”
Casino Atlantic City in Peru has an excellent reputation as one of Lima’s premium casinos and enjoys a long-lasting relationship with local NOVOMATIC subsidiary Crown Gaming Peru.
The casino, whch recently celebrated its 21st anniversary, has seen a consistent rise in NOVOMATIC floor share over the years – based on the excellent performance and popularity of the products with guests but also due to excellent customer support provided by the local sales team.
Casino Atlantic City is operated by the Corporacion Turistica Peruana SAC in the most famous district of Lima. It was founded in 1996 by Mr. Elias Musiris who chose a strategic location in the corner of Av. Larco and Av. Benavides at the heart of the Miraflores district. Miraflores is an ideal setting for a casino and entertainment complex, being the most thriving, safe and touristic area in Lima, as well as being only a 45-minute drive from Jorge Chavez International Airport.
Since the beginning, General Manager Eddy Thornberry and Operations Manager Esteban Ripamonti adopted a sophisticated casino concept: Luxurious interior design meets state-of-the-art gaming equipment and first-class customer service,
to create a remarkable entertainment experience for guests. Casino Atlantic City has ever since gained an excellent reputation as one of the most exclusive casinos in Lima, not only due to the service it offers but also the impressive design and infrastructure of its premises.
In 2007, the casino expanded its premises to more than 26,000 sqm. The floors were tiled with marble, elevators with a panoramic view were installed and a live stage with beautiful, natural stone walls was added for all sorts of live events. A small waterfall creates a special ambiance in the main hall and crystal chandeliers add extra chic.
The culinary offer in the 5-star restaurant Eliazar provides international cuisine and three private rooms are available for special dinner and entertainment arrangements.
The complex houses one of Lima’s biggest sports betting offers, 46 live gaming tables as well as an exclusive VIP gaming room for special guests.
Casino Atlantic City operates more than 1,000 gaming machines, offering a great mix of the major brands – among which is a broad range of NOVOMATIC gaming equipment. All of this creates a uniquely stylish atmosphere that is highly appreciated by guests.
To honour their guests’ loyalty and celebrate the 21st anniversary, Casino Atlantic City recently held a big party with numerous promotional activities and extra entertainment, which proved a great success.
The business relationship between Casino Atlantic City and NOVOMATIC as a supplier dates back to 2008 when the casino acquired some of the first NOVOMATIC machines to launch in the Peruvian market.
Today, NOVOMATIC equipment is firmly established, both in the heart of the gaming floor and as a favourite with guests, and has a floor share of about 20 percent. The casino management ensures all the latest and top-performing gaming highlights hit the floor. Recent product additions comprise the DOMINATOR® with a selection of NOVO LINE™ Interactive blockbusters, the IMPERATOR™ with the latest Impera-Line™ HD games, the ever popular Magic Joker Jackpot™ as well as the highly popular NOVOSTAR® SL2 slant top with the latest Coolfire™ II games that are special favourites on the gaming floor.
Casino Atlantic City Operations Manager Esteban Ripamonti commented: “Since the beginning, NOVOMATIC has always been one of the strongest brands in our casino. The preference of our customers for these machines is remarkable. And also the support and post-sales service we experience from NOVOMATIC is a key factor in our decision for the brand whenever we evaluate a new project.”
Katty Lopez, Sales Director of local NOVOMATIC subsidiary Crown Gaming SAC, added: “Confidence in our brand is most important to us. For this reason, we are always looking to provide not only products that are profitable for the operator and attractive to the end customer but also the necessary support and service to our customers at all times.” (E-08.08.17)