LOS ANGELES - 28 July, 2010: Harrah’s Entertainment, Inc., the world’s largest provider of branded casino entertainment, has named Walton | Isaacson, an award winning, independently held full-service agency with an expertise in serving diverse market segments, its agency of record for the U.S. Hispanic market. Walton | Isaacson will help to establish Harrah’s Entertainment, Inc. as the gaming and leisure brand of choice through integrated marketing campaigns and communications that effectively reach this valued consumer group.

After an extensive review of multiple agencies, Harrah’s Entertainment, Inc. selected Walton | Isaacson as its agency of record based on their diverse branding initiatives, strong cultural insights and years of experience working with luxury brands in this competitive space. The full-service win resulted after a thorough search for an agency partner capable of delivering both integrated strategies and breakthrough techniques. “We immediately knew Walton | Isaacson was the right agency to propel our Hispanic Marketing efforts forward,” said Marty Turman, Director of Multicultural Marketing, Harrah’s Entertainment, “as they were able to demonstrate past successes with luxury brands, a sound approach to the challenges presented, and attention to detail.”

The Harrah’s Entertainment, Inc. win represents a continued growth for Walton | Isaacson’s Hispanic practice. Under the leadership of new Chief Hispanic Strategist, Rochelle Newman-Carrasco and her team, the agency is furthering its commitment to develop strategic connections with this important community. “Harrah’s Entertainment represents yet another milestone for our agency,” said agency co-founder Aaron Walton. “We are absolutely delighted at the continued expansion of our Hispanic practice and the opportunity to work with Harrah’s on this important outreach.”

About Harrah’s Entertainment:

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

About Walton | Isaacson:

Walton | Isaacson is an independent, minority-owned agency with offices in Los Angeles, Chicago, New York and Tokyo. They build Fortune 500 brands with innovative marketing campaigns. The agency capitalizes on industry trends by leveraging the intellectual strength of the world's best and most diverse marketing and brand talent. Walton | Isaacson combines industry leading creative and strategic thinking with "best in class" execution. The agency has helped to create some of the industry's most memorable consumer brand building experiences through advertising, events, entertainment and experiential marketing.



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